Belle River - On the Lake Business Improvement Area (BIA)

Site: Belle River - Lakeshore Municipal Office - Notre Dame St

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Contact Information
Office Phone 519-728-4624
Social Media Facebook Instagram
Primary Contact Janel Gagnier, BIA and Special Events Coordinator; Email:
Description and Service Details
Description (Service) Assists existing and new businesses within the BIA Area or Lakeshore 
* encourages new businesses  
* downtown business improvement  
* downtown events and festivals  
* beautification and promotion of Belle River-On the Lake and surrounding area
Hours Town Hall Hours Mon-Fri, 8:30 am-4:30 pm
Dates * Stroll the Street events on Notre Dame Street, May 11, Jun 8, Sep 21 and Nov 30, 2018 6 pm-8:30 pm with Notre Dame Street closed down for activities 
* 23rd Annual Sunsplash Festival Jul 12-15, 2018 - Classic Car Show, Parade, Watercross and Lawnmower Races, Kids Fishing Derby and four days of music and Campbell Amusements Carnival at Lakeview Park 
* Stroll the Street Trick or Treat for little ones on Oct 31, 2018 9 am-1 pm 
* Annual Tree Lighting Celebration at the Optimist Park, Nov 24 from 5 pm-8 pm
Meetings BIA Board Meetings: first Mon of the month
Areas Served Belle River - Belle River-On the Lake ; Lakeshore
Boundaries Lakeshore
Eligibility * Businesses located within the municipality  
* Service Groups and Community Minded Volunteers
Application * Call, email or Walk-in  
* no appointment required
Languages English
Fees Membership - Annual BIA Associate Memberships $125
Agency Information
Description (Agency) Vision 
Our vision is for Belle River – On the Lake is to be a thriving year round destination for shopping, dining, recreation and tourism.  
Our Mission is to cultivate an environment that promotes growth, connections and prosperity. 
Excellence through Leadership 
We strive to deliver high quality events and promotions while respecting the rich diversity of our business community. We value curiosity, courage and the confidence to take risks in the pursuit of innovation and quality improvement. 
Partnerships and Connections 
We promote collaborative, respectful relationships with our BIA Members, the Town of Lakeshore, the community, one another and our partners. We partner to provide high quality, innovative promotions and events. 
Integrity and Accountability 
We earn trust through accountability, honesty and ethical behaviour in all of our relationships.
Primary Executive Moe Mailloux Sr., Chairperson, Moe Mailloux Financial Services; Phone: (Business) 519-728-9431; Email:
Alternate Executive John Kerr, Ward 4 Councillor and BIA Representative, Belle River BIA; Phone: (Business) 519-990-2530; Email:
Funding Regional / Municipal ; Extra tax collected solely from commercial property owners
Site Information
Located In Community Belle River
Address & Map
Lakeshore Municipal Office
419 Notre Dame St
Belle River, ON N0R 1A0
Intersection Notre Dame and Eighth Street
Physical Access Fully Accessible - Parking, Entrance, Elevator and Washroom
Other Details
Print Material BIA Business Directory, Website

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